Stop renting leads.
Start owning your pipeline.
MyBuilder charges a shortlist fee — £2 to £35 depending on the job — the moment a customer's contact details reach you, win or lose. ServicePay gives you the tools to generate, manage, and convert your own leads for a flat monthly fee.
Lead marketplace vs business platform
MyBuilder finds you leads. ServicePay helps you run the business.
| Feature | MyBuilder | ServicePay |
|---|---|---|
Business Model | Shortlist fee per contact, £2–£35 | Flat monthly fee — unlimited leads from your own site |
Website | Directory profile only | Custom-built site — enquiries flow into your account, reviews auto-publish (add-on) |
Online Booking | No — leads come via marketplace | Public booking page for customers |
Customer Portal | Not available | Full portal: quotes, jobs, invoices, tickets & booking |
Quoting | Free Quote Tool, no job management around it | Branded quotes with acceptance tracking & expiry reminders |
Job Management | Not available | Full pipeline with GPS check-in & team assignment |
Invoicing | Not available | Auto-generated from jobs, overdue reminders, PDF generation |
Card Payments | Not available | ServicePay Payments (2.9% + £1) or bring your own Stripe (£0 platform fee — your own Stripe rates apply) |
Calendar & Scheduling | Not available | Colour-coded calendar with SMS reminders |
Verified Reviews + Leads | Reviews locked to MyBuilder — can't move with you | Verified reviews tied to paid jobs — rank you higher on GotAPal for free direct leads |
CRM | No — basic message history only | Full customer database with properties |
Recurring Contracts | Not available | Maintenance contracts with visit scheduling & auto-invoicing |
Team Management | Not available | Multi-user with field view & GPS check-in |
Reports | Not available | Revenue, P&L, aged debtors, VAT, expenses |
SMS Notifications | Not available | Appointment reminders & job updates |
Support Tickets | Not available | Customer-raised tickets via portal |
Data Ownership | MyBuilder controls your profile & reviews | You own everything |
Cost Model | Per shortlist, win or lose — the fee scales with job size | From £39/mo software — connected website available, see pricing |
The real cost
Renting leads vs owning your pipeline
The pay-per-lead trap
Charged per lead, unpredictable monthly costs
- You pay each time contact details are exchanged — non-refundable, whether you win or not
- Popular jobs attract 3–5 tradespeople, lowering your win rate
- Lead costs vary with job size, and you pay them whether you win or not
- No way to manage the job after you win it
- Reviews locked to MyBuilder — leave and they stay behind
- No website, no booking system, no invoicing
- You're competing on price, not reputation
Own your pipeline
From £39/month — predictable, scalable
- Your website generates leads — no per-lead cost
- Online booking lets customers come direct to you
- Automated review collection builds YOUR reputation
- Full quote-to-payment lifecycle in one platform
- Valid review structured data on a site you own
- Customer portal builds long-term relationships
- Recurring contracts create predictable revenue
- You compete on service quality, not lowest price
Do the maths
If you buy 20 leads per month on MyBuilder at an average of £15 each, that's £300/month — and you might win 5 of those jobs. With ServicePay (see pricing for current plans), every lead that finds you through your own site costs you nothing extra. The more you grow, the more you save.
20 MyBuilder leads
~£300/mo, 25% win rate
ServicePay
£39/mo, unlimited direct leads
Year one saving
A significant saving in lead costs
Two ways to win
Powerful on its own. Unstoppable with a website.
The software handles everything from first enquiry to final payment. Add a partner website and every lead, review, and booking flows into one system automatically.
The Software
£39/mo
Run your entire business from your phone
- Professional quotes in 60 seconds from your phone
- Full job pipeline — quote to completion
- Card payments — customers pay via link, money in your bank weekly
- Automated review collection — use on your own site, socials, anywhere
- Customer portal — self-service quotes, jobs & invoices
- Calendar, scheduling & SMS reminders
- Recurring contracts with auto-invoicing
- VAT reports, P&L, aged debtors — HMRC-ready
Everything you need to quote, manage, invoice and get paid. No website required.
Add a Partner Website
see pricing
Your own website that actually works for you
- Custom-built site for your trade — not a template
- Every enquiry lands straight in your ServicePay account
- Approved reviews auto-publish to your site AND GotAPal
- Online booking built in — customers book direct
- SEO-optimised so customers find you on Google
- Fully mobile-responsive — looks great on any device
Most agencies charge £1,000+ for a basic WordPress site that can't do any of this.
Enquiries flow in → you manage the job → reviews auto-publish to your site & GotAPal. One loop, zero admin.
Common questions
Can I use ServicePay AND MyBuilder?
Yes. Many tradespeople use MyBuilder to find new leads while using ServicePay to manage the actual work. Over time, as your own website generates more direct enquiries, you'll naturally reduce your dependency on paid leads.
How much do MyBuilder leads actually cost?
MyBuilder uses a credit system where lead costs vary by job type and value. Small jobs might cost £2–5 per lead, but larger kitchen/bathroom jobs can cost £20–40+ per lead. And you're competing with other tradespeople for the same job.
What about my MyBuilder reviews?
Your MyBuilder reviews stay on their platform. If you leave, those reviews don't follow you. ServicePay collects verified reviews on YOUR website — they're yours permanently and carry structured data, so they are eligible for Google rich results.
Is ServicePay a lead generation platform?
Not like MyBuilder. ServicePay gives you the tools to generate your own leads: a professional website with booking, SEO-optimised pages, and review-powered search visibility. Instead of paying per lead, you invest in assets you own.
What if I'm just starting out and need leads?
If you're brand new, marketplaces like MyBuilder can kickstart your pipeline. But pair it with ServicePay from day one — every lead you win becomes a customer in your CRM, gets a professional experience, and leaves a review on YOUR site. You build equity from job one.
Do I need the partner website?
No — the software alone (£39/mo) handles everything: quoting, job management, invoicing, card payments, review collection, and more. But if you want leads coming direct and reviews building your online presence automatically, the website add-on at £79/mo is cheaper than any agency and actually connects to your business. Enquiries flow into ServicePay, and approved reviews auto-publish to your site and GotAPal.
Every lead you win should build YOUR business.
Not someone else's marketplace.
14-day free trial. No card required. Takes 2 minutes to set up.
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