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    Privacy Policy

    Last updated 22 October 2026

    1. Information We Collect

    We collect information you provide when creating an account (name, email, business details) and data you enter into the platform (customers, quotes, invoices, etc.).

    2. How We Use Your Information

    We use your data to provide the ServicePay platform. We do not sell your data or use it for advertising.

    Emails about your account. We always email you about your account, such as sign-in links, security notices, billing and when your trial ends.

    Tips and news, only if you say yes. If you tick the box when you sign up, or switch it on later in Settings → Profile, we may email you tips for getting set up and occasional ServicePay news (UK GDPR Article 6(1)(a), consent). You can stop at any time from Settings → Profile or from the link in any of those emails. We keep a record of what you agreed to and when.

    Your customers’ details. When you add customers and send them quotes, invoices, reminders, appointment texts or review requests, we process their details on your behalf, as your processor. You decide what is sent to them. A customer who unsubscribes from ServicePay’s own emails still receives the invoices and receipts you send them.

    3. Payment Data

    ServicePay does not take, hold or process payments from your customers. Your customers pay you directly.

    3.1 What We Process

    We store the payment details you choose to put on your invoices (for example your bank details and your own payment link) and the payment records you enter against an invoice: the amount, the method and the date. When a customer confirms a completed job before leaving a review, we store that confirmation and the invoiced amount it refers to.

    3.2 What We Do Not Process

    ServicePay never collects, stores or has access to card numbers, CVVs or cardholder authentication data, and never receives your customers’ money. If you use a payment provider, that provider processes the payment under its own privacy policy.

    3.3 Legal Basis

    We process this data under Article 6(1)(b) UK GDPR (performance of a contract: providing the Service you signed up for) and Article 6(1)(f) (legitimate interests: preventing fraud, including fake reviews, and keeping the platform secure).

    3.4 Retention

    Invoice and payment records are kept for as long as your account is open and then for up to 7 years, so that you can meet UK tax and accounting requirements. You can ask us to delete your account at any time.

    4. Data Storage & Security

    Your data is stored securely using industry-standard encryption. Access is restricted to authorised personnel only. Data is encrypted at rest and in transit.

    5. Data Sharing & Third Parties

    We share data only with the following categories of processor, and only as necessary to provide the Service:

    • Subscription billing provider — to take payment for your ServicePay subscription
    • Google Analytics — anonymous site usage statistics, only if you accept analytics cookies
    • Infrastructure providers — cloud hosting and database services, under strict data processing agreements
    • Email delivery provider (Resend) — to deliver the emails we and you send through ServicePay
    • SMS provider (Twilio) — to deliver text messages, such as appointment reminders, when you turn them on
    • Towpath Digital’s central contact service — Towpath Digital runs several products. This service keeps one record of each business and contact across them, including who has unsubscribed, so an unsubscribe is respected everywhere
    • GotAPal, Towpath Digital’s trades directory — only if you link your GotAPal listing. Reviews your customers confirm may then be shown on your GotAPal listing.

    We do not share your data with advertisers, data brokers, or any other third party for marketing purposes.

    6. Your Rights

    Under UK GDPR, you have the right to access, rectify, erase, restrict processing of, and port your personal data. You can request a copy of your data, ask us to correct inaccurate data, or delete your account and all associated data at any time by contacting us. Note that statutory retention periods (e.g., 7 years for financial records) may apply to certain data.

    7. Cookies

    We use essential cookies for authentication and session management. With your consent, we also use Google Analytics cookies to understand how the site is used. You can accept or reject analytics cookies in the cookie banner, and change your choice at any time from the “Cookie settings” link in the footer. We do not use advertising cookies.

    8. Contact

    The data controller for ServicePay is Towpath Digital Ltd (Company No. 16913912), a company registered in England & Wales. For privacy-related enquiries, including data subject access requests, contact us at support@servicepay.uk.