Checkatrade helps you get found.
ServicePay helps you run the business.
Checkatrade gives you a profile page on their directory rather than a site of your own, and the reviews on it are licensed to them. ServicePay is a complete business platform with built-in card payments, quoting, jobs, invoicing, scheduling, and more.
18 features. Side by side.
Everything a Checkatrade website gives you versus everything ServicePay gives you — in one honest table.
| Feature | Checkatrade Website | ServicePay |
|---|---|---|
Website | Brochure-style site | Partner site with booking, reviews & SEO (add-on) |
Online Booking | Not available | Public booking page for customers |
Customer Portal | Not available | Quotes, jobs, invoices & tickets |
Quoting | Not available | Branded quotes with acceptance tracking |
Job Management | Not available | Full pipeline with GPS check-in |
Invoicing | Not available | Auto-generated from jobs, overdue reminders |
Card Payments | Not available | ServicePay Payments (2.9% + £1) or bring your own Stripe (£0 platform fee — your own Stripe rates apply) |
Calendar & Scheduling | Not available | Colour-coded calendar, SMS reminders |
Verified Reviews + Leads | Reviews stay on Checkatrade — they don't come with you if you leave | Verified reviews tied to paid jobs — publish on your site, partner sites & GotAPal, where they win you free leads |
CRM | Not available | Full customer database with properties |
Recurring Contracts | Not available | Maintenance contracts with visit scheduling |
Team Management | Not available | Multi-user with field view |
Reports | Not available | Revenue, P&L, aged debtors, VAT |
SMS Notifications | Not available | Appointment reminders & job updates |
Support Tickets | Not available | Customer-raised tickets via portal |
Trust Badges | NAPIT / TrustMark only | Same + ServicePay Verified |
Data Ownership | Checkatrade controls your site | You own everything |
Monthly Cost | Free, £30/mo Approved, from £59/mo Growth | From £39/mo software — connected website available, see pricing |
The full picture
What you actually get
Checkatrade Website
Free tier, £30/mo Approved, from £59/mo Growth
- A brochure-style website
- A review widget on their directory
- A contact form (email only)
- Directory listing on checkatrade.com
Its strength is discovery and reputation. It now also ships free quoting and invoicing inside its Trades app, AI job tools, and Checkatrade Pay at 1.29–1.79%.
ServicePay
From £39/month software — connected website see pricing
- Professional quoting from your phone
- Full job management pipeline
- Invoicing with card payments
- Customer self-service portal
- Colour-coded calendar & scheduling
- GPS check-in for field workers
- Automated review collection
- Recurring contracts & visits
- Full CRM with property details
- Revenue & VAT reports
- SMS appointment reminders
- Support ticket system
- Team management & field view
- Partner website with booking (add-on)
- Expense tracking
Your reviews. Your platform.
When a customer leaves a review on Checkatrade, it lives on their platform — leave Checkatrade and those reviews stay behind. Every ServicePay review is tied to a real, paid job, and every review publishes, good or bad. That's how the UK's fake-review rules (illegal since April 2025) are meant to work. Your verified reputation lives on your own website and your GotAPal profile, generates Valid review structured data, and stays yours forever.
Automated requests
Sent after every completed job
Valid review structured data
Published on your own site, and it stays yours
100% yours
Reviews live on your domain
Two ways to win
Powerful on its own. Unstoppable with a website.
The software handles everything from first enquiry to final payment. Add a partner website and every lead, review, and booking flows into one system automatically.
The Software
£39/mo
Run your entire business from your phone
- Professional quotes in 60 seconds from your phone
- Full job pipeline — quote to completion
- Card payments — customers pay via link, money in your bank weekly
- Automated review collection — use on your own site, socials, anywhere
- Customer portal — self-service quotes, jobs & invoices
- Calendar, scheduling & SMS reminders
- Recurring contracts with auto-invoicing
- VAT reports, P&L, aged debtors — HMRC-ready
Everything you need to quote, manage, invoice and get paid. No website required.
Add a Partner Website
see pricing
Your own website that actually works for you
- Custom-built site for your trade — not a template
- Every enquiry lands straight in your ServicePay account
- Approved reviews auto-publish to your site AND GotAPal
- Online booking built in — customers book direct
- SEO-optimised so customers find you on Google
- Fully mobile-responsive — looks great on any device
Most agencies charge £1,000+ for a basic WordPress site that can't do any of this.
Enquiries flow in → you manage the job → reviews auto-publish to your site & GotAPal. One loop, zero admin.
Common questions
Can I take card payments through Checkatrade?
No. Checkatrade has no payment processing — there's no way for your customers to pay by card through your Checkatrade website or listing. ServicePay includes managed card payments out of the box (2.9% + £1 per transaction), or you can connect your own Stripe account and pay £0 ServicePay platform fee — just your own Stripe rates.
Can I use ServicePay AND Checkatrade?
Absolutely. Many tradespeople use Checkatrade for directory visibility and ServicePay to actually run their business. They complement each other — Checkatrade brings leads, ServicePay manages them from quote to payment.
What about my existing Checkatrade reviews?
Your Checkatrade reviews stay on their platform. ServicePay collects fresh, verified reviews independently after every completed job — these live on YOUR website and carry structured data, so they are eligible for Google rich results.
Is ServicePay a directory like Checkatrade?
No. ServicePay is your business management platform — quoting, job tracking, invoicing, payments, scheduling, and more. Checkatrade is a directory that helps customers find you. Different tools for different jobs.
What happens if I leave Checkatrade?
If you leave Checkatrade, you lose your directory listing and their website. With ServicePay, you keep everything — your customer data, job history, invoices, reviews, and your website. Your business data stays yours.
How does a Checkatrade site differ from a ServicePay site?
Based on our analysis, Checkatrade partner sites are typically brochure-style websites with a contact form and review integration — great for being found. ServicePay adds the working layer on top: online booking, a customer portal, quoting, job management and card payments, all connected to your dashboard.
Do I need the partner website?
No — the software alone (£39/mo) handles everything: quoting, job management, invoicing, card payments, review collection, and more. But if you want leads coming direct and reviews building your online presence automatically, the website add-on at £79/mo is cheaper than any agency and actually connects to your business. Enquiries flow into ServicePay, and approved reviews auto-publish to your site and GotAPal.
Stop paying for a brochure.
Start running your business.
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